In context: Our approach
From co-text to context
Let's be honest, most communicated messages no longer reach the intended recipient directly. Why not? The flood of information is simply too large, the communication channels too diversified and consumer fatigue and experience too high.
Messages “happen” in passing, often unwanted, and undivided attention is a rarity.
Messages languish as co-text, or passing information. Meanwhile, real life takes place elsewhere.
Isn't there a more effective way of doing things? We think there is; a much better way. Namely, by turning mere co-text into relevant context.
This is precisely where we come in. We correlate the messages to the people and their personal situation. The clear advantage is relevance. Relevance is in effect the strongest currency in times like these. Relevance generates attention. Relevance brings about interest. Relevance creates talking points.
Welcome to Kontx Kommunikation!